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Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,65, Georg-August-Universitat Gottingen, Veranstaltung: Reale Auenwirtschaft, 17 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die regelmaig stattfindenden Welthandelsrunden stellen ein zentrales Element bei der Liberalisierung des Welthandels dar. Es handelt sich somit um die bedeutendsten internationalen Verhandlungen in Wirtschaftsfragen. Die Uruguay-Runde als bislang letzte Liberalisierungsrunde gab der Welthandelsordnung ein vollig neues Gesicht mit weitreichenden Neuerungen und Erfolgen. Dabei...

Despite the vast research on Cause-Related Marketing, little is known about the instrument's potential to substitute direct donations. A company engages in Cause-Related Marketing when it teams up with a cause supporting charity organisation. The similarity with direct donations suggests that cause-marketed products bear the potential to tap the donation market. The present investigation extends prior research by identifying key drivers for purchasing cause-marketed products and its potential to gain access to the market of direct donations (Hypothesis 1). Second, the work tries to assess the...

Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,4, Aston University (Aston Business School), course: Business & Management, language: English, abstract: Despite the vast research on Cause-Related Marketing, little is known about the instrument's potential to substitute direct donations. A company engages in Cause-Related Marketing when it teams up with a cause supporting charity organisation. The similarity with direct donations suggests that cause-marketed products bear the potential to...