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The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a...

Recent work by Stanley Hauerwas, Alasdair MacIntyre, and Robert Bellah has brought considerable attention to bear on the ethics of virtue. Little clarity has, however, emerged from that discussion on what difference such an ethic would make in practical and political deliberations. Warcraft and the Fragility of Virtue presents, for the first time, a well-developed and effective Aristotelian perspective on reasoning about war and warfare. Author G. Scott Davis first sketches the fundamentals of as Aristotelian approach to the ethics of war, arguing that the virtue is a craft, of itself...