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Today's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of...

Today's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of...

This text starts by explaining the fundamental goal of good political science research—the ability to answer interesting and important questions by generating valid inferences about political phenomena. Before the text even discusses the process of developing a research question, the authors introduce the reader to what it means to make an inference and the different challenges that social scientists face when confronting this task. Only with this ultimate goal in mind will students be able to ask appropriate questions, conduct fruitful literature reviews, select and execute the proper...