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This book examines the business of charity - including fundraising, marketing, branding, financial accountability and the nexus of benevolence, politics and capitalism - in Britain from the development of the British Red Cross in 1870 to 1912. Whilst most studies focus on the distribution of charity, Sarah Roddy, Julie-Marie Strange and Bertrand Taithe look at the roots of the modern third sector, exploring how charities appropriated features more readily associated with commercial enterprises in order to compete and obtain money, manage and account for that money and monetize compassion. ...