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This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.

Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of...

This book investigates the popularity and success of contemporary women performers in bullfighting culture, which has been framed by a discourse of 'traditionalist' masculinity. This examination of the changing situation of women in the bullfighting world is used to explore the ways in which gender is represented, enacted and negotiated in contemporary Spain.

The bullfight in the 1990s is in an ambiguous position: it is a 'traditional' performance in a changing consumer society. In order to survive, it needs to adapt itself to a wider social context and, in particular, to...

Visual anthropology has proved to offer fruitful methods of research and representation to applied projects of social intervention....

From an eminent author in the field, The Future of Visual Anthropology develops a new approach to visual anthropology and presents a groundbreaking examination of developments within the field and the way forward for the subdiscipline in the twenty-first century.

The explosion of visual media in recent years has generated a wide range of visual and digital technologies which have transformed visual research and analysis. The result is an exciting new interdisciplinary approach of great potential influence for the future of social/cultural anthropology.

Sarah Pink...

From an eminent author in the field, The Future of Visual Anthropology develops a new approach to visual anthropology and presents a groundbreaking examination of developments within the field and the way forward for the subdiscipline in the twenty-first century.

The explosion of visual media in recent years has generated a wide range of visual and digital technologies which have transformed visual research and analysis. The result is an exciting new interdisciplinary approach of great potential influence for the future of social/cultural anthropology.

Sarah Pink...

This book investigates the popularity and success of contemporary women performers in bullfighting culture, which has been framed by a discourse of 'traditionalist' masculinity. This examination of the changing situation of women in the bullfighting world is used to explore the ways in which gender is represented, enacted and negotiated in contemporary Spain.

The bullfight in the 1990s is in an ambiguous position: it is a 'traditional' performance in a changing consumer society. In order to survive, it needs to adapt itself to a wider social context and, in particular, to...

..".there's a great deal social researchers doing visual work can learn from Pink's book...It's a valuable resource for researchers, activists, and social service workers looking for innovative visual methodologies for collaborative research and social intervention. It makes an excellent contribution to the ongoing academic debate over the value of applied and visual social research, as well." - Contexts, Magazine of the American Sociological Association

Visual anthropology has proved to offer fruitful methods of research and representation to applied projects of social intervention....

Homes are defined by smells, sounds, textures and objects, all of which reflect how people live their everyday lives. From spray-painting the wall to relaxing in the bath, the products we use speak volumes about who we are. Home Truths explores material and sensory spaces of the home to uncover how gender roles are performed. Sarah Pink shows how everyday items ranging from perfumes to soap powder imprint and reinforce daily experiences and identity. How has the home been affected by the fact that more women now work and more men spend time engaged in domestic tasks? How do more...