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If you look at the word "BLUE" printed in red ink and try to say the color of the ink aloud, your brain will momentarily freeze. You will likely stutter, hesitate, or accidentally read the word instead. This simple, universally frustrating exercise reveals a profound conflict at the very core of human cognition.This phenomenon, known as the Stroop Effect, exposes the invisible battle between automatic and controlled mental processes. Because reading has become a deeply ingrained, automatic habit for adults, the brain processes the semantic meaning of a word faster than it processes visual...

Timely and authoritative, this volume brings together leading clinical researchers to describe contemporary applications of contingency management principles across a wide range of substance use disorders and patient populations. Contingency management uses a system of incentives and disincentives to motivate patients to meet their treatment goals, and has been implemented successfully in community treatment clinics, drug courts, and other settings. Featuring illustrative case material, the book presents a cogent empirical rationale and practical strategies for targeting major drugs of abuse...