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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and...

Undoubtedly, Africa has experienced its fair share of pains during the process of world development. As it remains the most underdeveloped continent, with disproportionate levels of intimidation, domination and all that goes with underdevelopment, this book attempts to discover why. While even Asia, an ex-colonised part of the world has evolved into tigers, Africa remains the epicentre for bad policies, corruption, financial insolvency, poor governance and poverty. The author recognises that the negative impacts of colonialism on Africa are massive, but voices that ex-colonies like India and...