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4HourUX is a UX primer and a how-to for anyone looking to implement best-in-class UX in their own industry. The book provides insight into understanding, developing and applying UX strategically. The UX industry is growing exponentially. Companies large and small, across every sector; from web to mobile, consumer products, hotels, and even office design, realize that a great user experience is a key differentiator that can make a huge difference to the bottom line, and keep customers choosing their product. UX leaders today have to understand all components of UX, and how they fit together....

Unlike regionalism in architecture, which has been widely discussed in recent years, nationalism in architecture has not been so well explored and understood. However, the most powerful collective representation of a nation is through its architecture and how that architecture engages the global arena by expressing, defining and sometimes negating a sense of nation in order to participate in the international world. Bringing together case studies from Europe, North and South America, the Middle East, Africa, Asia and Australia, this book provides a truly global exploration of the...