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One of the greatest challenges faced by marketers comes from an unexpected source - genericide. Genericide is the combination of two words - generic and suicide. It happens when a brand loses its patent or trademark on becoming generic with the category. This paradox stems from the fact that brands pioneering the category and becoming the prototype in the segment usually end up as victims of this insidous "cobra effect".

This beginning graduate textbook describes both recent achievements and classical results of computational complexity theory. Requiring essentially no background apart from mathematical maturity, the book can be used as a reference for self-study for anyone interested in complexity, including physicists, mathematicians, and other scientists, as well as a textbook for a variety of courses and seminars. More than 300 exercises are included with a selected hint set.

This book constitutes the joint refereed proceedings of the 6th International Workshop on Approximation Algorithms for Optimization Problems, APPROX 2003 and of the 7th International Workshop on Randomization and Approximation Techniques in Computer Science, RANDOM 2003, held in Princeton, NY, USA in August 2003.

The 33 revised full papers presented were carefully reviewed and selected from 74 submissions. Among the issues addressed are design and analysis of randomized and approximation algorithms, online algorithms, complexity theory, combinatorial structures, error-correcting...