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It is apparent from the dental literature, that there are many opinions and much confusion concerning Centric Relation records. The problem has confused a great number of readers, which is not surprising, as many of the writers are also confused. In normal cases, the occlusion, the temporomandibular joints, the bone, the soft tissue and the musculature all produce the same relation to each other and any one of the many registration techniques may be used. A certain technique might be required for an unusual situation or a problem patient. In the final analysis, the skill of the dentist and...

So much has been said & written about Relationship Marketing in last few years, it was natural that it caught attention of the academicians, researchers and practitioners. The academicians and marketers all over the world are talking about "paradigm shift" in marketing. Hence, it was an obvious topic for investigation in the field of marketing research. The important aspect of this book is service industries in India. The service sector dominates the Indian economy today, contributing more than half of the national income. It is interesting to investigate the concept of relationship marketing...