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Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 8, Fontys University of Applied Sciences Venlo, language: English, abstract: This report "The Impact of Web 2.0 on Brand Management- How to Use Web 2.0 Efficiently to Create a Higher Brand Value-" has been written within the minor International Business Management (MLA7 individual topic) at the economical university of applied science FIHE in Venlo. This module offers students the opportunity to realise theoretic knowledge. Furthermore the student...

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8 (Niederlande), Fontys University of Applied Sciences Venlo, language: English, abstract: The main problems -how to optimise a website?-; -what is the potential of search engine marketing according to international sales increase?- and -for whom is an investment in search engine marketing advisable?- have been solved in this report. All important factors which have to be considered when optimising a website have been explained and rounded off...

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Fontys University of Applied Sciences Venlo, course: European Studies, language: English, abstract: This report provides basic knowledge about important factors which have to be observed when starting a business. First the report gives an impression why the right choice of a business location is so important for the future success of an enterprise. It shows examples of mistaken choices of locations which lead to disadvantages of a company....