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The second edition of The Magazine Century: American Magazines Since 1900 offers the freshest and most up-to-date history of American magazines through 2020. It includes chapters telling the stories of new magazine launches in each decade since 1900. These chapters offer a behind-the-scenes look at America’s best-known magazines and publishers and how they got started. It also includes this key information not included in the first edition: • Updated circulation data for major magazines • Major magazine closings and new launches • Ownership changes at major publishing companies ...

Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.