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Through detailed case studies of the most important advanced material creations of the latter 20th and early 21st century, the author explores the role of the field of advanced materials in the technological and economic activity today, with implications to the innovation process in general.

• A comprehensive study that encompasses the three major categories of advanced material technologies, i.e., Structural Materials (metals and polymers), Functional Materials (transistor, microchip and semiconductor laser) and Hybrid and New Forms of Matter (liquid crystals and...

Reggae music is more than just steel drum bands on white sand beaches. Its history is rich with culture and evolution, helping to tell the story of Jamaica's past. Due to its depth and extensive coverage, this book is the most complete and up to date encyclopedia about reggae, mento, ska, rocksteady, and dancehall music on the market today. Ideal for reggae lovers and college students studying music, this encyclopedia is comprehensive for high school students and non-music students as well. From Bob Marley to Wayne Wonder, this easy to use encyclopedia contains over 700 entries. Indices in...

The remarkable evolution of Italian Gothic and Renaissance sepulchral art was initiated, not by the tomb of a pope or a prince but by one made for a saint, Dominic Guzman, founder of the Order of Preachers. The tomb was designed by Nicola Pisano in 1264 and built in San Domenico, Bologna, in 1267. Shortly after its construction, monumental tombs appeared everywhere in Italy, characterized by increasingly large-scale, spatially aggressive, architectonic forms with rich sculptural embellishments. This study analyzes the form and structure of this thirteenth-century monument and explores its...

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this?

This text is a first in the field to recognize that fine fragrance cannot be treated as any other product.

With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing...