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wyszukanych pozycji: 12
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Understanding the Marketing Exceptionality of Prestige Perfumes
ISBN: 9781138580787 / Angielski / Twarda / 2018 / 188 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
285,23 zł |
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YOU! What you MUST know to start your career as a professional
ISBN: 9781439259641 / Angielski / Miękka / 2010 / 212 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. You What You MUST Know to Start Your Career as a Professional by renowned consumer and social research guru Howard R. Moskowitz, Ph.D. is a comprehensive, candid, and highly reader-friendly book for anyone entering or considering the field of consumer and social research. From education to a clearly defined overview of the industry, from how to be/act/shine at professional conferences to issues of ethics and morality in business, from the art of collaboration to the gift of awareness, the author blends humor with expertise as he covers the key points pertaining to the formative years in the...
You What You MUST Know to Start Your Career as a Professional by renowned consumer and social research guru Howard R. Moskowitz, Ph.D. is a comprehen...
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cena:
72,81 zł |
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Applying Mind Genomics to Social Sciences
ISBN: 9781799884095 / Angielski / Twarda / 2022 Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1240,02 zł |
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A Life Through Poetry: An Anthology
ISBN: 9781453729304 / Angielski / Miękka / 2011 / 606 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. A collection of musings and observations of a consumer and marketing professional as he looks back through his academic, professional and personal life.
A collection of musings and observations of a consumer and marketing professional as he looks back through his academic, professional and personal lif...
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cena:
113,83 zł |
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Viewpoints and Controversies in Sensory Science and Consumer Product Testing
ISBN: 9780917678578 / Angielski / Twarda / 2004 / 492 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Presents different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, this book provides the answers.
Presents different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controv...
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cena:
1097,19 zł |
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Applying Mind Genomics to Social Sciences
ISBN: 9781799884101 / Angielski / Miękka / 2022 / 315 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us better understand how people feel and how they will behave in a particular situation. While allowing for a more encapsulating method that works well with big data, mind genomics offers a more nuanced view of the complex societal and political reality.
Applying Mind Genomics to Social Sciences presents an overview of mind... Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-...
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cena:
951,65 zł |
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Understanding the Marketing Exceptionality of Prestige Perfumes
ISBN: 9781032570167 / Angielski / Miękka / 2023 / 208 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing... Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mothe... |
cena:
114,06 zł |
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Applied Sensory Analy of Foods
ISBN: 9780849367052 / Angielski / Twarda / 1988 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
674,31 zł |
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An Integrated Approach to New Food Product Development
ISBN: 9781420065534 / Angielski / Twarda / 2009 / 479 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase. The linkage of these issues is often compromised in the "innovate or die" world of corporate new products. An Integrated Approach to New Food Product Development explores this... New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases... |
cena:
1193,01 zł |
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Mind Genomics and the Law
ISBN: 9786202565875 / Angielski / Miękka / 488 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. The book featured a then new-to-the-world approach called RDE, rule developing experimentation. Using systematic experiments RDE uncovers the decision criteria that people use when they evaluate alternatives in their quotidian, daily life. RDE discovers these rules by quite simple, repeatable, robust procedures. For each specific situation (e.g., ordering breakfast in a diner), identify the elements, the features of that situation, when necessary create new-to-the-world elements, put these elements into categories or silos, mix and match these elements to generate vignettes, acquire consumer...
The book featured a then new-to-the-world approach called RDE, rule developing experimentation. Using systematic experiments RDE uncovers the decision...
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cena:
445,49 zł |
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Concept Research in Food Product Design and Development
ISBN: 9780813824246 / Angielski / Twarda / 2005 / 610 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called -fuzzy front...
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albei...
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cena:
1353,81 zł |
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Sensory and Consumer Research in Food Product Design and Development
ISBN: 9780813813660 / Angielski / Twarda / 2012 / 448 str. Termin realizacji zamówienia: ok. 22 dni roboczych. During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and...
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn...
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cena:
1064,43 zł |
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