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Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business. Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book...

International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature.Our focus in this book is on...