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This open access book examines the role of social innovation in cities as an important lever towards climate neutrality. Social innovations are people-centred collaborative solutions, activating the urban ecosystem for change and providing platforms for citizens, civic organizations, the private sector, and governmental institutions to collaborate towards the goal of reducing greenhouse gas (GHG) emissions. The book, based on work developed within the EU-funded project NetZeroCities, which aims to support over 100 European cities to be climate-neutral by 2030, outlines methods, cases, and...

This book presents the approach to branding activities of the biggest start-up companies of Switzerland. The goal is to analyze the practices and the level of reception of branding concepts by newly created companies. For this purpose, fifteen start-up companies in Switzerland were studied and compared from the branding and corporate communication point of view. Even though a vast literature covers the topic of branding for well-established companies, still very few studies focus on the crucial starting phase of a company. The study took place in 2006 and analyzed the branding activities of...