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The essential roadmap for the new realities of selling when buyers are in charge

Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.

The New Rules of Sales and Service demystifies the new digital...

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

• Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
• Foreword by veteran vlogger David Meerman Scott
• First-hand case studies of leading brands...

Książka Nowe zasady marketingu i PR

• 6 miesięcy na liście bestsellerów „BusinessWeek”

• Prestiżowa recenzja w magazynie „Publishers Weekly”

• Dostępność w 29 językach, od albańskiego po wietnamski

• Tekst źródłowy na ponad 300 uczelniach i uniwersytetach na całym świecie

• Ponad 400 000 sprzedanych egzemplarzy

Trudno jest się oprzeć wrażeniu, że w erze cyfrowej taktyki marketingowe ulegają zmianom niemalże codziennie. Ponieważ sposoby, w jakie się komunikujemy, wciąż ewoluują, nadążenie za najnowszymi trendami w mediach...