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Water is indispensable in the biological and economic life of mankind. Waterborne diseases are estimated to cause about 10% of all diseases worldwide. However, related risk perceptions are not well understood, particularly in the developing world where waterborne disease is an enormous problem. Water and sanitation related practices have been found to be responsible for 80% diseases in the third world. In the developing world, the profound disease burden attributed to diarrhea makes it the most important target for waterborne disease prevention. We focus on understanding risk perceptions...

Strategy is the grand design or an overall 'plan' which an organization chooses in order to move or react towards the set objectives by using its resources. Strategies most often devote a general programme of action and an implied deployment of emphasis and resources to attain comprehensive objectives. The Book is about the Strategic Planning and Management by Forbes listed Indian Firms. The Book can be treated as the Textbook for MBA and MS courses in Management and also as practical Handbook by Strategic Practitioners.