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This highly original study provides a detailed analysis of Catherine the Great’s celebrity avant la lettre and how gender, power, and scandal made it commercially successful. In 1762, when Catherine II overthrew her husband to seize the throne of the Russian Empire, her instant popular fame in regions of Europe far from her own domains fit the still new discourse of modern celebrity and soon helped shape it. Catherine the Great and Celebrity Culture in Eighteenth-Century Europe shows that over the next 35 years Catherine was part of a standard troika of celebrity-making agents—intriguing...