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It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.　

Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.

Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied...

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.　

Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.

Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied...

This book examines the topic comprehensively through four phases: implementation planning; planning for implementation monitoring; carrying out the implementation monitoring plan; and summarizing, reporting and using the results. The book aims to develop students' skills in program evaluation, specifically in implementation monitoring. An extended case study of a health education program working with teenage girls is referred to throughout the book, providing a useful example appropriate to courses in education, health promotion, social work, public policy, or community studies. A "Your...