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Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from...

• Provides practical and theoretical aspects for identifying and assessing the cultural risks in events and event spaces; • Offers a truly ‘pracademic’ approach and insight – academic theory applied and combined with practical professional insights and practise; • Authors show how to implement their own innovative tool to meet the need and understand the risk on running multi-cultural and diverse events • Industry perspectives and examples included to contextualise the theory. This book introduces an innovative element of the events process that supports events management...

This book reviews tourist motivations for making religious or spiritual journeys, and the management aspects related to them. It explores sacred journeys across both traditional religions such as Christianity and Islam, and newer forms of pilgrimage, faith systems and quasi-religious activities such as sport, music and food. Demonstrating to the reader the intrinsic elements and events that play a crucial role within the destination management process, it provides a timely re-assessment of the increasing interconnections between religion and spirituality as a motivation for travel. The book:...