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This book bridges the gap between academic and applied User Experience (UX) research, offering a fresh perspective on uniting these two communities. Drawing from their extensive professional experience in both realms, the authors delve into the varying definitions, models, and methods that distinguish academic and applied UX practices. Through a thoughtful analysis of communication styles and research dissemination, the book highlights how the disconnect and differences hinder the progress in the UX field.  More importantly, the authors emphasize the urgent need for greater integration...