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wyszukanych pozycji: 7
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Service Quality: New Directions in Theory and Practice
ISBN: 9780803949201 / Angielski / Miękka / 1993 / 294 str. Termin realizacji zamówienia: ok. 30 dni roboczych. In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth o...
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cena:
456,41 |
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E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
ISBN: 9780765608079 / Angielski / Miękka / 2002 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars...
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of ...
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cena:
260,06 |
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E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
ISBN: 9780765608062 / Angielski / Twarda / 2002 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This text provides a collection of different perspectives on e-Service and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.
This text provides a collection of different perspectives on e-Service and a unified framework to understand it. It focuses on: the customer-technolog...
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cena:
957,00 |
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
ISBN: 9780684864662 / Angielski / Twarda / 2000 / 304 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base.
The authors' Customer Equity Framework yields powerful insights that will help... In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted i...
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cena:
204,79 |
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The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy
ISBN: 9783030529765 / Angielski / Miękka / 2021 / 179 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
141,52 |
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Handbook of Service Marketing Research
ISBN: 9781783472017 / Angielski / Miękka / 2015 / 640 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest...
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest...
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cena:
273,54 |
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Handbook of Service Marketing Research
ISBN: 9780857938848 / Angielski / Twarda / 2014 / 640 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest...
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest...
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cena:
1177,85 |
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