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The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today's hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America's traditional marketing...

This book is for people with the dream of starting a business, owners of existing firms wanting to grow larger, and Investors wanting to grow their savings, and anyone who wants to know how to be prosperous instead of poor.

This book contains "conversations" instead of chapters, showing how to prosper in an economic environment of fewer jobs and declining median income. In the books first conversation, Dr. Blackwell shows why well-intentioned, but traditional economic policies often produce unintended, but negative consequences. Structural unemployment is the "new normal," and cures from...