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This book explores the effects of both old and new conservative media on political attitudes and attitude-consistent behavioral intentions. The author combines the latest neuro-cognitive research and theories on information and misinformation processing and attitudinal development with extensive scholarship on media priming, framing, agenda-setting, and cultivation effects, to put forth a new working media effects theory.
Drawing on three longitudinal experimental studies from the US and UK, the book promotes an interdisciplinary and complex-systems based model of media effects that explains...