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Amazon, Netflix, Google, and Facebook have all used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.

Want to determine if a new color will improve your website's overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This...

Will life ever be the same?

Isabel Tranthem has a secret that she's been keeping for most of her life. She's been trying to forget about it and move on, but when her grandson Chase moves in, he comes across some things he doesn't understand. He insists she tell him what they mean, but she doesn't know how. She knows he deserves to know the truth. Should she tell him or not? If she does, it might destroy his life. Change is coming Will he accept it or will he let it destroy him forever?

Will life ever be the same?

Isabel Tranthem has a secret that she's been keeping for most of her life. She's been trying to forget about it and move on, but when her grandson Chase moves in, he comes across some things he doesn't understand. He insists she tell him what they mean, but she doesn't know how. She knows he deserves to know the truth. Should she tell him or not? If she does, it might destroy his life. Change is coming Will he accept it or will he let it destroy him forever?