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In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social problems. The book sets out a map toward accomplishing that future--laying the foundations for a different way of conceiving of communication, enabling direct action, rather than just theorizing about it. It begins with a history illustrating how the communication discipline has arrived to where it...

In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social problems. The book sets out a map toward accomplishing that future--laying the foundations for a different way of conceiving of communication, enabling direct action, rather than just theorizing about it. It begins with a history illustrating how the communication discipline has arrived to where it...