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wyszukanych pozycji: 11
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Advertising Design by Medium: A Visual and Verbal Approach
ISBN: 9781032185552 / Angielski / Twarda / 2022 / 242 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
702,94 |
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Advertising Design by Medium: A Visual and Verbal Approach
ISBN: 9781032183596 / Angielski / Miękka / 2022 / 242 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
319,91 |
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The Bare Bones Introduction to Integrated Marketing Communication
ISBN: 9780742555402 / Angielski / Twarda / 2008 / 312 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate entities-they are the results of all parts working as a cohesive whole. Integrated marketing communicates using one tone-of-voice or...
Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media,...
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cena:
533,26 |
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Advertising Campaign Design: Just the Essentials
ISBN: 9780765625526 / Angielski / Twarda / 2011 / 247 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communicatio...
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cena:
921,09 |
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
ISBN: 9781538176320 / Twarda / 2023 / 408 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
446,00 |
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The Bare Bones of Advertising Print Design
ISBN: 9780742529625 / Angielski / Miękka / 2004 / 192 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishi...
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cena:
184,22 |
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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
ISBN: 9780742555518 / Angielski / Miękka / 2009 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the ...
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cena:
268,20 |
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Advertising Campaign Design: Just the Essentials
ISBN: 9780765625533 / Angielski / Miękka / 2011 / 247 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communicatio...
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cena:
300,52 |
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
ISBN: 9781538176337 / Miękka / 2023 / 408 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
242,39 |
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The Bare Bones Introduction to Integrated Marketing Communication
ISBN: 9780742555419 / Angielski / Miękka / 2008 / 312 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). Th...
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cena:
218,16 |
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Nontraditional Media in Marketing and Advertising
ISBN: 9781412997614 / Angielski / Miękka / 2013 / 264 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller...
Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the str...
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cena:
290,87 |
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