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The term McDonaldization was coined by George Ritzer in 1993 and is a valuable tool for providing a theoretical and practical debate concerning novel and defining features of our contemporary world. The contributors to this collection, academics and writers from three countries, examine the McDonaldization of higher education in contemporary society.

The growing literature on McDonaldization shows the power of the term to describe the extension of industrial rationalization (commodification) to wider society. In the context of higher education, one can see the application of Ritzer's...

True Stories From Real Business Women

We often read about famous and inspiring entrepreneurs like Oprah Winfrey and Steve Jobs, but we rarely hear about the thousands of successful business owners all around us. They're male, female, young, old, college educated or lacking a degree. No matter the type, it's almost certain they started with the desire to live life on their own terms.

Reading inspirational stories is great, but you must see in them that the positive outcome is something you too can attain. The individuals in this book are regular people who are...

World War I was the greatest cataclysm Europe had ever known, directly involving 61 million troops from 16 nations. Yet the history of the war and the reasons it started and spread so rapidly were vastly more complex than the players realized. Written by highly respected authorities, this book discusses the literature on all aspects of the war, making it an excellent starting point for anyone seeking guidance to the immense, and often daunting, body of World War I literature.

The struggle mobilized manpower from home, troops from the colonies abroad, and--in most countries-women as well...

Get in top riding shape Designed to strengthen the muscles commonly used by equestrians while improving overall balance, flexibility, and coordination, this six-week fitness program includes clear instructions and step-by-step photographs for more than 70 exercises. You ll learn how to create workout routines that are customized for specific disciplines like jumping, dressage, and rodeo. Whether you re a beginning rider or have years of experience, increased fitness will help you prevent injury and improve your riding form.