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European economies are becoming increasingly integrated, and at the same time, the world economy is becoming global. This has raised questions about the specific strategies followed by transnational companies. It also raises the issue of whether the drive towards integration is compatible with that towards globalization strategies; whether, and to what extent, they strengthen each other. European Integration and Global Corporate Strategies explores the links between the options of world-wide globalization and European integration which are open to today's corporations, highlighting whether...

In economics the dominant framework for exploring the structure of market economies is provided by the neoclassical school of thought. This text aims to show how neoclassical theory is used to model market mechanisms, both in particular markets and in the market economy as a whole. Underpinning this analysis is an examination of what neoclassical economists regard as key decision makers in a market economy, namely households and firms. In analysing these demand and supply activities, this text aims to provide an introduction to the microeconomics of markets, that is, the behaviour of...