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“Those who are familiar with McClelland’s other books know they are in for a thought-provoking treat worth ‘cussing and discussing!’  ‘So why,’ he asks, ‘should  people be interested in a GOSPEL ACCORDING TO JOB?  For the same reason that the Book of Job is included in the Bible,” he argues.  ‘In the wisdom of the Church and under the guidance of the Holy Spirit, the Book of Job becomes Sacred Scripture to keep the conversation about God honest!’  McClelland goes on to suggest that Christ is God’s...

This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer switching behaviours in an omnichannel setting, and the factors influencing channel choices during the omnichannel journey.

This book is one of the first to systematically review omnichannel marketing domain, identifying key trends and emerging themes in omnichannel customer behaviour. It...