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The purpose of this book is to prevent you from failing at your first professional job. As a recent graduate, you likely have all the intelletual knowledege and skills necessary to thrive in the professional world. But unless you know how to comport yourself in the office environment, there are numerous traps that can ensnare you and shortcircuit yur career. Don't let that happen. Learn about: work habits; how to dress on the job; work etiquette; e-stuff; and how to prepare your resume. Read this book and learn the things you were never taught in college, law school, business school, public...

The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews of the developments in relationship marketing over the last two decades by noted relationship marketing scholars including Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan. It continues with detailed discussions of special...