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wyszukanych pozycji: 3
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Essentials of Advertising
ISBN: 9780749478391 / Angielski / Miękka / 2017 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of... Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising... |
cena:
191,42 zł |
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New Directions in Critical Marketing Studies
ISBN: 9781446273265 / Angielski / Twarda / 2013 / 1656 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.
The four-volume... This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the pa...
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cena:
3689,86 zł |
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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
ISBN: 9781529233360 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
415,76 zł |
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