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wyszukanych pozycji: 49
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Advanced Introduction to Consumer Behavior Analysis
ISBN: 9781784716929 / Angielski / Twarda / 2017 / 160 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the worl...
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cena:
494,93 |
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Exam Prep for Consumer Behaviour by Evans, Jamal & Foxall, 1st Ed.
ISBN: 9781428872158 / Angielski / Miękka / 2009 / 84 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam.
The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to ...
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cena:
171,45 |
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Understanding Consumer Choice
ISBN: 9781403914927 / Angielski / Twarda / 2005 / 262 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer...
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variable...
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cena:
403,47 |
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Handbook of Developments in Consumer Behaviour
ISBN: 9781849802444 / Angielski / Twarda / 2012 / 624 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives t...
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cena:
1175,45 |
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Handbook of Developments in Consumer Behaviour
ISBN: 9781781953327 / Angielski / Miękka / 2013 / 624 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives t...
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cena:
272,98 |
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The Marketing Firm, Volume I: Recent Theoretical and Empirical Developments
ISBN: 9783031915949 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
726,29 |
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The Marketing Firm, Volume II: Consumer Behaviour Analysis
ISBN: 9783031915901 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
685,93 |
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The Continuum of Consumer Choice
ISBN: 9781032201573 / Angielski / Twarda / 2024 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
710,17 |
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The Behavioral Economics of Brand Choice
ISBN: 9780230006836 / Angielski / Twarda / 2007 / 292 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals t...
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cena:
201,72 |
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