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"Digital Marketing: A Comprehensive Overview" will reveal the notion of digital marketing from the 90s to 2023. This means all the past as well as the current scenarios of digital marketing is narrated. This digital is arising everyday through its latest innovations and modifying the marketing world. This book reviews traditional ways of marketing and discusses the latest trends in smarter marketing. It also focuses on a digital technological environment with a few digital technologies that help in making this environment better. Moreover, many things that are crucial for digital marketing...