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This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeplyembedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South...

Many people in the West portray Japan as being fixed in its ways, and unable to change, and consequently risking national decline and international loss of prestige. However, in fact, Japan is at present in a significant transition period, comparable to the Meiji Restoration of 1868 or the period immediately after the Second World War. This transition period comes with a mixture of events and situations which are difficult to interpret both for foreign as well as domestic commentators and decision makers. In this book a range of senior experts from inside Japan outline the many...

Many people in the West portray Japan as being fixed in its ways, and unable to change, and consequently risking national decline and international loss of prestige. However, in fact, Japan is at present in a significant transition period, comparable to the Meiji Restoration of 1868 or the period immediately after the Second World War. This transition period comes with a mixture of events and situations which are difficult to interpret both for foreign as well as domestic commentators and decision makers. In this book a range of senior experts from inside Japan outline the many...