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"I can't remember the last time I laughed out loud while reading subject material like this - this is a highly entertaining business book." Rachel - Editor Being a startup in a Blue Ocean is rarely a winning concept. By trying to develop a new market while at the same time as also trying to create a new and novel technology to answer the question nobody yet has asked, you are in for a rough ride. But large companies have enough muscle to handle both market and technical risk, right? All you need to do in to adopt the entrepreneurial models and frameworks preached by the high priests of...