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Hello Mr & Mrs CEO. How lonely are you? Do you sometimes feel isolated, wondering who is trying to trip you up next? Can you handle your shareholders anxiety and answer their challenges and impossible time scales. The biggest spenders in your organisation are probably the Marketers. Have you got them by the 'short & curlies' or do they (try to) bamboozle you? If you have any doubts or just want to check you've got a sustainable grip, this book is a must read. The formula is proven in companies as big as Costco, Finning Caterpilla, Fujitsu-Siemens, M&S, Rexel Newey & Eyre and many smaller...

Why this book?... Who was it that said "the only purpose of business is to serve the customer"? This SmarterMarketing formula focuses on that. All else is secondary. The majority of CEOs don't trust marketers' ability to deliver growth and the majority of Corporate Boards don't have Marketing Directors on them. So say several recent media reports. It doesn't matter which specific reports they are, the issue is that there is a worrying challenge to be addressed. Because when it's the custodian of customer connection, the Marketer, that's losing the vote of confidence, trouble is looming for...