wyszukanych pozycji: 5
Marketing Communication: A Critical Introduction
ISBN: 9780415230407 / Angielski / Miękka / 2001 / 416 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent... Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication ... |
|
cena:
310,68 zł |
Humanistic Marketing
ISBN: 9781137353283 / Angielski / Twarda / 2013 / 284 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the p...
|
|
cena:
392,66 zł |
Marketing Communication : A Critical Introduction
ISBN: 9780415230391 / Angielski / Twarda / 2001 / 416 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is broadened and a two-way conception of communication is introduced. The existing model of marketing communication is replaced with a new and exciting concept, that integrates the relational and social emphases of...
This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical managemen...
|
|
cena:
1158,70 zł |
Internal Marketing: Directions for Management
ISBN: 9780415213189 / Angielski / Miękka / 2000 / 336 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This work represents a much-needed resource of the current state-of-the-art' research and conceptual development in internal marketing. Comprising theoretical and empirical work, and case studies based on a wide range of sector and industry applications, this work themes and issues, including: social model of marketing; human resource management perspective; marketing and service management; quality management organizational development; corporate identity, image and reputation; and corporate communication.
This work represents a much-needed resource of the current state-of-the-art' research and conceptual development in internal marketing. Comprising the...
|
|
cena:
310,68 zł |
Internal Marketing: Directions for Management
ISBN: 9780415213172 / Angielski / Twarda / 2000 / 332 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing Comprising new theoretical and empirical work, this book also features in... Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of... |
|
cena:
974,36 zł |