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Selective influence is crucial in techniques such as Sternberg's additive factor method for reaction times and Jacoby's process dissociation procedure for accuracy. This book gives an introductory and unified account of the many uses of the technique in cognitive psychology. It covers related models from operations research and human factors.

Theory of Mind is what enables us to put ourselves in another's shoes. It is mindreading, empathy, creative imagination of another's perspective: in short, it is simultaneously a highly sophisticated ability and a very basic necessity for human communication. Theory of Mind is central to such commercial endeavors as market research and product development, but it is also just as important in maintaining human relations over a cup of coffee. Not surprisingly, it is a critical tool in reading and understanding literature, which abounds with characters, situations, and other people's...