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In early America, every sound had a living, wilful force at its source. Sometimes these forces were not human or even visible. In this innovative work of cultural history, Richard Cullen Rath recreates in rich detail a world remote from our own, one in which sounds were charged with meaning and power. human-made sounds other than language were central to the lives of the inhabitants of colonial America. Rath considers the multiple soundscapes shaped by European Americans, Native Americans, and African Americans from 1600 to 1770, and particularly the methods that people used to interpret and...

"My hope is that by attending to sound I have been able to open up parts of these worlds, not to get a glimpse of them but to listen in. These were worlds much more alive with sound than our own, worlds not yet disenchanted, worlds perhaps even chanted into being." from the IntroductionIn early America, every sound had a living, willful force at its source. Sometimes these forces were not human or even visible. In this fascinating and highly original work of cultural history, Richard Cullen Rath recreates in rich detail a world remote from our own, one in which sounds were charged with...

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market...