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Social media tools like Twitter, Facebook, and LinkedIn help businesses share information and connect with potential customers. What business can succeed without getting to know its customers? What business can survive without being seen as a reliable place for information or products? Social media promotes and supports businesses prospecting for new customers, connecting with existing customers and listening to what is going on in their community and their industry. Twitter is a powerful way to connect with people and other businesses. Connections ultimately keep you in business. This book...

How can a small business owner best position their business to be found on the Internet? By using local search marketing. Google, Yahoo and Bing all allow a business to list their unique information. Business owners who know how to complete and optimize these local business listings will see their search engine positions improve dramatically. Using Local Search Secrets Exposed you will be able to; claim your local business listing, create a local business listing optimized for "findability," use reviews to help maintain and boost your ranking in the search engines, include photos and videos...