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The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies...

This book analyzes 23 successful mid-sized Italian companies from high growth of 2006-08 to economic challenges since. Covers growth trajectories, competitive and innovation strategies, inter-organizational networks, international strategies and positioning.