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Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverstandnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu konnen. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund- oder Bachelor-Studium, die Lehrveranstaltungen zum Thema Marketing besuchen.

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This book focuses on exploratory data analysis, learning of latent structures in datasets, and unscrambling of knowledge. Coverage details a broad range of methods from multivariate statistics, clustering and classification, visualization and scaling as well as from data and time series analysis. It provides new approaches for information retrieval and data mining and reports a host of challenging applications in various fields.

This volume contains revised versions of selected papers presented dur- ing the 23rd Annual Conference of the German Classification Society GfKl (Gesellschaft fiir Klassifikation). The conference took place at the Univer- sity of Bielefeld (Germany) in March 1999 under the title "Classification and Information Processing at the Turn of the Millennium." Researchers and practitioners - interested in data analysis, classification, and information processing in the broad sense, including computer science, multimedia, WWW, knowledge discovery, and data mining as well as spe- cial application areas...

It is a great privilege and pleasure to write a foreword for a book honor- ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia- tives and has achieved an unprecedented level of success in facilitating...