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Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its...

The smartest companies in the world have effected a remarkable change in attitudes towards big business. These companies have effectively positioned themselves at the forefront of the responsible business movement - delivering not only profitability for their share holders, but also the promise of a potent combination of environmental protection and social justice in the locations in which they operate. The allure of this promise has attracted a powerful band of followers to the responsible business movement including policy makers, voluntary sector organisations and consumers. Using the...

The first book to bring together environmental theory and the responsible hospitality debate to define how far the industry has gone and what is left to achieve. It provides a genuine critique of the range of methods used so far and of the challenges that lie ahead to enable a true 'sustainable development.'

Sustainable tourism is currently a fashionable term in the area of marketing as environmental issues are a major concern. The text includes information on global environment issues, private and public sector response mechanisms, tour operators and visitor attractions.