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Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and

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This innovative book provides a fresh take on quantitative data analysis within the social sciences. It presents variable-based and case-based approaches side-by-side encouraging you to learn a range of approaches and to understand which is the most appropriate for your research.

Using two multidisciplinary non-experimental datasets throughout, the book demonstrates that data analysis is really an active dialogue between ideas and evidence. Each dataset is returned to throughout the chapters enabling you to see the...

Lecturers, request your electronic inspection copy

This innovative book provides a fresh take on quantitative data analysis within the social sciences. It presents variable-based and case-based approaches side-by-side encouraging you to learn a range of approaches and to understand which is the most appropriate for your research.

Using two multidisciplinary non-experimental datasets throughout, the book demonstrates that data analysis is really an active dialogue between ideas and evidence. Each dataset is returned to throughout the chapters enabling you to see the...

Avoiding the more usual statistics-driven perspective, this textbook teaches an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds and data have been collected. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, the book provides numerous worked examples, end-of-chapter questions, and points for further discussion to help reinforce concepts learned. A companion website offers...

Reflecting the substantial increase in popularity of quadrupole ion traps and Fourier transform ion cyclotron resonance (FT-ICR) mass spectrometers, Practical Aspects of Trapped Ion Mass Spectrometry, Volume IV: Theory and Instrumentation explores the historical origins of the latest advances in this expanding field. It covers new methods for trapping ions, such as the Orbitrap (TM), the digital ion trap (DIT), the rectilinear ion trap (RIT), and the toroidal ion trap; the development and application of the quadrupole ion trap (QIT) and the quadrupole linear ion trap (LIT); and the...