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Gone are the days when purchasers had a job to do and targets to meet. Every purchaser today is cutting-edge educated and a ball-playing entrepreneur. She keeps her personal values, corporate goals and ecological bottom lines all in the same horizon. In the HeART of the CLOSE discover how to influence them and improve your profits Master the tools, techniques and negotiating tactics that enable you to ethically influence your buyer's perception of cost, value and benefits. This NLP* influenced, interactive and illustrated book is the answer to selling without really selling and co-creating...