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How do people think about the world?

How do individuals make sense of their complex social environment?

What are the underlying mechanisms that determine our understanding of the social world?

Social cognition - the study of the specific cognitive processes that are involved when we think about the social world - attempts to answer these questions. Social cognition is an increasingly important and influential area of social psychology, impacting on areas such as attitude change and person perception. The new and fully updated edition of this succesful introductory textbook...