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This book examines how strategic thinking is evolving in response to the realities of the digital economy. Traditional strategy frameworks, built for slower, more stable environments, no longer capture the complexity of today's business landscape, where innovation is constant, data is abundant, and competition is shaped by digital platforms and ecosystems.

Focusing on the global digital banking sector-one of the most digitally advanced industries-the book draws on original research, including interviews with 39 senior strategy leaders. It explores how organisations are navigating...