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An eye-opening exploration of the psychology of eating in today's unprecedented North American pantry of abundance, access, and excess.

Why You Eat What You Eat examines the sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Rachel Herz uncovers the fascinating and surprising facts that affect food consumption: bringing reusable bags to the grocery store encourages us to buy more treats; our beliefs about food affect the number of calories we burn; TV alters how much we eat; and what we see and hear changes how food tastes. Herz reveals useful techniques for managing cravings, such as resisting repeated trips to the buffet table, and how aromas can be used to curb...

This book was conceived as a tribute to one of the founders of the psychological study of the sense of smell, Professor Trygg Engen. The book is divided into four sections. The first reunites the fields of psychophysics and the perception of environmental odours and discusses the impact of odours on beliefs and expectations. The second addresses cognitive processes in olfaction, how odours are interpreted, lexicalized, associated with contexts and remembered. The third focuses on the cerebral bases of olfactory awareness and the neuropsychological investigation of olfaction with special...